Mucci Learning
MGMT 80 Small Business Entrepreneurship
Orientation Introduction
"Better relationships and more money"
Island Baby
Sea Stories
In Class Internship
Preface
16 Weeks
5 Start-ups
Simple solutions to real world problems
"The moment you think you know everything/the answer, is the moment you stop seeking the truth."
Business Planning Laws
Each of the laws listed on the right are critical in creating and achieving exceptional performance
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Patrick's Law = Revenue Certainty
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Mucci's Law = Intimate Knowledge of the Basic Transaction
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Jon's Law = Don't Mistake Understanding and Compassion for Weakness
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McMullen's Law = Have an Exit Strategy
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Mycha's Law = A Customer will pay the Minimum amount to get their Basic Set of Needs met.
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Bruce's Law = Adapatible Organizations have a Strategic Advantage
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Sean's Law = Highly Reliable Cost Effective Logistics
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Block's Law: Service over Self Interest
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Eddie's Law: Not That Complicated
Do I Have What It Takes?
1. Collaborative
2. Curious
3. Future Focused
4. Self-Fulfilled
5. Tech-Savvy
6. Action Oriented
A Student's Professor
Cares and Show It!
Knows the Material
Makes it Simple
A Vegas Lounge Act (PG13-R)
Challenge Students to Grow
Makes Effort to Accommodate
Students Unique Needs (Just Need to Ask)
Respect Based Management
"It is my belief that an environment that fosters effective levels of creativity, autonomy, cohesion among colleagues and discipline that promotes responsibility is the most productive for creating and sustaining exceptional performance."
-James A. Mucci
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Module 1
The Basic Transaction
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“Cognitive capacity—as opposed to brawn—
continues to become a surer path to climb
that ladder into the middle class.”
-Joe Biden
Opportunity Identification & Feasibility
Principles of MGMT80 Citizenship
"You have got to be believed to be heard"
---Submit a basic student bio
A1. Write about a key idea you learned from Chapter 1 Entrepreneurship or from researching the internet (identify your sources).
A2. Review Profit & (Loss) Chart: Submit a statement showing that you understand the basic transaction of your selected business.
A3. Huntington Beach Business: Submit a statement which tells me your choice of business category.
A4. Write about what you learned from the Most Profitable Small Businesses.
A5. Write about what you learned from the Fastest Growing Markets for Entrepreneurs.
A6. List the Business Laws critical to creating and sustaining exceptional performance.
A7. Provide a definition of entrepreneurship and how it fits with your aspirations.
D1. Post your reaction to the Pale Blue Dot video and how it might help you clarify the type of market you wish to explore.
EC1. Submit your explanation and some ideas on whether you think "Italian Coffee" or the "Italian Brand" helps sell coffee in California.
Module 2: First Things First
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Business Planning
We will start familiarizing yourself with the attached Strategic Planning Document that you will complete and your semester project.
Technology and legal implications effect every business moving forward (i.e. Amazon vs Sears).
Each new business must take into account how to use technology to provide better service faster at a lower cost.
A1. Write about a key idea you learned from Chapter 2 Opportunity or from researching the internet (identify your sources).
A2. Review and explain your views on Crafted Cocktails Customer Appeal.
A3. Write about a key idea you learned from Small Business Administration.
A4. Come up with & explain some ideas on what you think is needed for a "revenue certain" profitable coffee service enterprise.
D1. Explain how Ken Robinson's examples may have an impact on you.
EC1. Submit some improvements or ideas for Caffe Mucci.
A list of some of Professor Mucci's Customers
Module 3: Biz Plans
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When considering your customers environment, it is sometimes helpful to "DRIVE WITH THE WINDOWS DOWN"
Funding will find you if you have developed a better "mousetrap" (i.e. product or service)
Funding is rarely the reason businesses do no succeed.
Not having an intimate knowledge of the business transaction and not having revenue certainty are.
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A1. Write about a key idea you learned from Chapter 3 Basic Business Research or from researching the internet (identify your sources).
A2. Explain your exit strategies fro starting a business enterprise.
A3. Write about a business research you completed from a city other than Huntington Beach.
D1. How has this commercial differentiated this pickup from other ads for pickups?
EC1. Patrick's Law, Mucci's Law, and Doing Windows; in your own words, explain what those mean to you.
Module 4: Outside the Box
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Also try to remember, if a man wants a blue suit "TURN ON THE BLUE LIGHT"
The customers is always right when the customer "pays" to be right.
You want to avoid "high maintenance-low pay" customers.
Customers can be fired, just raise your rates until they find another provider.
A1. Select an explain your Strategic Plan Enterprise Project topic.
D1. How does this ad suggest we should sell our coffee? Should we be able to charge a higher price?
EC1. What are the best shipping locations to fulfill online orders delivered in the U.S.?
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Module 5: Manage Resources
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1. Cash flow positive
2. Be legal be kind
3. Steward style leadership
4. Be highly reliable & cost effective
A1. What are the legal options of establishing a business?
A2. Explain how you are trying to attract and how you believe you can create a sustainable competitive advantage with your customers.
D1. Comment on how this research might guide your management of colleagues and associates.
EC1. Submit your explanation on the most important functional business skills found in success entrepreneurs.
Final Review
