Mucci Learning
MGMT 80 Small Business Entrepreneurship
"Better Relationships and More Money"
Island Baby
Sea Stories as an
In Class Internship
Preface
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Business Plan Envelop
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Do I Have What it Takes?
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A Student's Professor
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Week 1
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Week 2
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Patrick's Law = Revenue Certainty
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Mucci's Law = Intimate Knowledge of the Basic Transaction
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Jon's Law = Don't Mistake Understanding and Compassion for Weakness
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McMullen's Law = Have an Exit Strategy
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Mycha's Law = A Customer will pay the Minimum amount to get their Basic Set of Needs met.
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Bruce's Law = Adapatible Organizations have a Strategic Advantage
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Sean's Law = Highly Reliable Cost Effective Logistics
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Block's Law: Service over Self Interest
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Eddie's Law: Not That Complicated
"You have got to be believed to be heard"
"The moment you think you know everything/the answer, is the moment you stop seeking the truth."
​Bring and Display your Business Plan and
Identification Envelop to every class
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Add key points towards your intimate knowledge of the basic plan on the
back of the envelop
1. Collaborative
2. Curious
3. Future Focused
4. Self-Fulfilled
5. Tech-Savvy
6. Action Oriented
Cares and Show It!
Knows the Material
Makes it Simple
A Vegas Lounge Act (PG13-R)
Challenge Students to Grow
Makes Effort to Accommodate
Students Unique Needs (Just Need to Ask)
Respect Based Management
"It is my belief that an environment that fosters effective levels of creativity, autonomy, cohesion among colleagues and discipline that promotes responsibility is the most productive for creating and sustaining exceptional performance."
-James A. Mucci
The Basic Transaction
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“Cognitive capacity—as opposed to brawn—
continues to become a surer path to climb
that ladder into the middle class.”
-Joe Biden
Principles of MGMT80 Citizenship
Module 1 Continued: NLT Week 3
Opportunity Identification & Feasibility
Pale Blue Dot - Let's Go Swimming
Crafted Cocktail Case Study
Revenue Certain Coffee Enterprise
(Click the Pic)
​Sixteen weeks. Five start-ups. Simple solutions
to real world problems!
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This is not a "traditional academic process" course.
It uses a combination of "evidenced based" learning
modalities and processes routinely found in the
business community to meet the academic standards while making the experience more productive and enjoyable for the students.
A1: Submit in writing a key idea you learned from Chapter 1: What is Entrepreneurship?
A1a: Who is the author of the cognitive capacity statement?
A2: Student Bio - Submit in writing a basic student bio
A2a: What did you learn from "SuperChicken" by Margaret Heffernan video?
A3: Submit in writing a key idea you learned from Chapter 2: Opportunity ID & Feasibility
A3a: What is comparative advantage?
A4: Submit in writing what you learned from the above link Most Profitable Small Businesses
A4a: Crafted Cocktails provides....what?
Class Group Assignment: Which statement is factual -supported by empirical evidence?
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Tax cuts for the wealthy create significant middle class jobs $25 per hour
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Tax cuts for the wealthy do not create significant middle class jobs $25 per hour
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Provide the source of your evidence
​Module 1 Completed
Begin Module 2 "First Things First"
Basic Business Research
Italian Coffee
Due NLT Week 6 Read Ch. 4,15, 16
A5: Submit in writing a key idea you learned from Chapter 3: Basic Business Research
A5a: what are some of the best selling Italian coffee on Amazon?
A6: Watch the Honda Commercial link above then submit in writing some ideas on how Caffe Mucci can create utility for it's customers.
Should Business provide health insurance?
​Module 2 Continued NLT Week 6
Business Planning with Exit.
Business Models
Patents & Trademarks
Caffe Mucci Improvement or New Coffee Enterprise?
A7: Submit in writing a key idea you learned from Chapter 4 Business Planning
A7a: What is your thought about Mark Cuban- Shark tank's interview?
A8: Begin filling in Strategy Form for coffee enterprise or your business (click here) ; Find a completed example link below NPSYP
A8a: Write a summary of "Forcing the Issue" article.
Module 2 Continued
Business Planning
Technology
Finalize Mod 2 Assignments NLT Week 6
Coffee Customer's Basic Set of Needs
Due NLT Week 6
Should you outsource technology?
A9: Submit in writing a key idea you learned from Chapter 15 Technology
A9a: Submit in writing a list of top skills for success for both academic and business.
A10: Submit in writing a technology idea for Caffe Mucci
(Click Both Pics)
(Click the Pic)
(Click the Pic)
TEST 1 CH. 1-4, 15, 16
Complete Module 2
Begin Module 3: "Customers, Markets, & Biz Plan"
Legal Issues
Coffee Enterprise's Competitive Alternatives
Biscotti Comparison, Sizing, & Pricing
Due NLT Week 9 Read Ch. 5, 6, 8
A11: Submit in writing a key idea you learned from Chapter 16 Legal Issues
A11a: what did you learn from "Dan Pink on Talk Motivation" video?
A12: Continue filling in Strategy Form for coffee enterprise or your business (click here) Find a completed example link below NPSYP
A13: Submit in writing a key idea you learned from Chapter 5 Customers & Target Markets
A14: Write down a unique buying preference for your culture
Module 3 (cont.)
Business Planning (cont.)
Strategic Marketing Plan Competitive Analysis
Coffee Enterprise Route Decision
A15: Submit in writing a key idea you learned from Chapter 6 Competitive Analysis
A15a: What are the four stages of the funnel?
​​A16: Write down the demographics of the coffee customer you are trying to attract and how you believe you can create a sustainable competitive advantage
Module 3 (cont.)
Your Customers and Target Market
MGMT80 Enterprises: Caffe Mucci, Helping Hands, Functional Jewelry, Waterwise Scape, Functional Clothing
LBCC Logistics Certificate
Customer's Basic Needs?
Competitive Advantage
(Click the Pic)
(Click the Pic)
(Click the Pic)
A17: Submit in writing a key idea you learned from Chapter 8 Financing
A17a: Define each stage of the product life cycle.
A18: Submit in writing an idea that would improve the customer experience at Caffe Mucci
Competitive Analysis
Markets, Customers, & Competition
Good Markets
Swot Analysis
TEST #2 CH. 5, 6, 8
Module 3 Completed
Financing
Module 4: "Outside the Box"
Money for Established Enterprises
Markets, Customers, & Competition
Marketing Ongoing Process
CCoffee Enterprise Commercial Value
Due NLT Week 12 Read Ch. 9, 10, 11
A19: Submit in writing a key idea you learned from Chapter 9 Marketing Fundamentals
A19a: what is key ideas of Jobs & Money Untucked article?
A20: Write down the basic P&L for a single coffee transaction.
E21: Submit in writing a key idea you learned from Chapter 10 Marketing Tactics
E22: Submit in writing some new sales channels for Caffe Mucci.
Module 4: "Outside the Box"
Business Planning, Marketing Fundamentals, Marketing Tactics, Sales & Distribution
Due NLT Week 12 Read Ch. 9, 10, 11
E23: Submit in writing a key idea you learned from Chapter 12 Management & Leadership
Module 5: "Managing Resources"
Money Management
Stewardship: Choosing Service over Self Interest
Money & People
Read Ch. 7, 12, 13, 14, 19
E24: Submit in writing a key idea you learned from Carl Sagan's Pale Blue Dot
E25: Submit in writing a key idea you learned from Chapter 12 Management & Leadership
E26: Submit in writing a key idea you learned from the 30 for 30 UnTucked Video
E24: Submit in writing a key idea you learned from Carl Sagan's Pale Blue Dot
E25: Submit in writing a key idea you learned from Chapter 12 Management & Leadership
E26: Submit in writing a key idea you learned from the 30 for 30 UnTucked Video
Inspiring: Management & Leadership
MGMT80 to Patent to Shark Tank
MGMT80 PR 5-7 Enterprises in 16 Weeks
Ted Talk Sir Ken Robinson
The Pale Blue Dot
E27: Submit in writing a key idea you learned from Chapter 13 Human Resource Management
E28: Submit in writing a key efficiency idea to improve the operation of Caffe Mucci
TEST #3 CH. 9, 10, 11
Pitching a Deal - BP
Human Resources & Operations
Finish Strategic Plans for Submission
Submit Assignments & To Do's for Grading
Group Project Points Distribution Plan
Pic Video Rehearsal
Finalize Press Release
E29: Submit in writing a key idea you learned from Chapter 14 Operations
A30: Submit in writing a key idea you learned from Chapter 19 Growing the Venture
Growing the Venture
"Pitch the Deal"
Review Grade Sheet
Submit Final Assignments & To Do's
FINAL EXAM
Semester Feedback