Mucci Learning
Modules & Chapter Readings
Please finds listed the five (5) MGMT80 Modules with the aligned
reading assignments from the Abrams Textbook.
Chapter 1: What is Entrepreneurship?
Chapter 2: Opportunity Identification and Feasibility Analysis (includes Biz Models)
Chapter 3: Basic Business Research
Assigment 1:
Assignment 1 Extra:
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Module 3
Biz Plans & Funding
Chapter 4: Business Planning (cont)
Chapter 5: Your Customers & Target Markets
Chapter 6: Competitive Analysis (macro)
Chapter 8: Financing
Assignment 3:
Assignment 3 Extra:
Module 2
First Things First
Chapter 15: Technology
Chapter 16: Legal Issues
Assignment 2:
Assignment 2 Extra:
Module 4
Outside the Box
Chapter 4: Business Planning (cont)
Chapter 9: Marketing Fundamentals
Chapter 11: Sales & Distribution
Assignment 4:
Assignment 4 Extra:
Module 5
Managing Resources
Chapter 7: Money Management
Chapter 12: Management & Leadership
Chapter 13: Human Resources Issues
Chapter 14: Operations
Chapter 19: Growing the Venture
Assignment 5:
Assignment 5 Extra: