Mucci Learning
International Business
Evidenced Based Instruction
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It is our belief that an environment that fosters effective levels of creativity, autonomy, cohesion among colleagues and discipline that promotes responsibility is the most productive for creating and sustaining exceptional performance.
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James A. Mucci, MBA
Pepperdine University Presidential Key Executive MBA
B.S. United States Merchant Marine Academy Licensed Merchant Mariner
Managing Director EWH
President Pacer W&D
Executive VP Units Companies
VP Marketing APL Domestic
COO Tiger Intermodal (Fedex)
Resources
Zero Text Cost
Handbook International Business
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Make sure your email is registered with LBCC Peoplesoft System!
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Make sure you put IBUS1 + your LBCC registered name in the subject line of your emails
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Each week will cover both basic material for a 100 course & more advanced material for students looking for additional challenges.
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Resources
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Sir Ken Robinson on Creativity
​" The most important thing a company can do is hire the smartest people possible then give them the resources to transform their ideas into reality." Bill Gates
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Resources
Going Global
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Going Global
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Resources
Going Global
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What the 1% doesn't want you to know - Paul Krugman
Top Global Brands 2006
1. Microsoft
2. GE
3. Coca Cola
4. China Mobile
5. Marlboro
6. WalMart
7. Google
8. IBM
9. Citi Bank
10. Toyota
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Top Global Brands 2016
1. Apple
2. Google
3. Microsoft
4. IBM
5. Visa
6. AT&T
7. Verizon
8. Coca Cola
9. McDonald's
10. Marlboro
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Going Global
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Resources
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Remember the 4 P's
1. Product
2. Place
3. Price
4. Promotion
Comparative Advantage
Selecting Foreign Markets
Employers have also placed a greater value on higher education, leaving in the lurch those who have only high school degrees. The unemployment rate for college graduates is a low 2.4 percent, while 5.1 percent for high school graduates and 7.1 percent for high school dropouts.
Trans Pacific Under Sea Internet Cable Faster delivers 60 terabits per second of bandwidth using low-loss fibre cables
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Resources
Foreign Markets & Data
Read Chapters 5 & 6
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A7: Define the global strategic planning process
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Resources
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Foreign Markets & Data
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Machines, engines, pumps: US$205.8 billion (13.7% of total exports)
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Electronic equipment: $169.8 billion (11.3%)
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Aircraft, spacecraft: $131.1 billion (8.7%)
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Vehicles: $127.1 billion (8.4%)
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Oil: $106.1 billion (7.1%)
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Medical, technical equipment: $83.4 billion (5.5%)
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Plastics: $60.3 billion (4%)
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Gems, precious metals, coins: $58.7 billion (3.9%)
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Pharmaceuticals: $47.3 billion (3.1%)
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Organic chemicals: $38.8 billion (2.6%)
Top 10 US Exports 2015
Top 10 US Imports 2015
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Electronic equipment: US$332.9 billion (14.4% of total US imports)
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Machines, engines, pumps: $329.3 billion (14.3%)
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Vehicles: $283.8 billion (12.3%)
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Oil: $201.2 billion (8.7%)
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Pharmaceuticals: $86.1 billion (3.7%)
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Medical, technical equipment: $78.3 billion (3.4%)
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Furniture, lighting, signs: $61.2 billion (2.6%)
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Gems, precious metals: $60.2 billion (2.6%)
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Organic chemicals: $52.1 billion (2.3%)
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Plastics: $50.2 billion (2.2%)
Test 1
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Build sports car
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Use that money to build an affordable car
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Use that money to build an even more affordable car
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While doing above, also provide zero emission electric power generation options
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Don't tell anyone.
TESLA's 10 Year Plan
Selecting Foreign Markets
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Resources
International Culture, Products & Pricing
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Most Popular Foods
* Italy - Pizza
* Ireland - Farmhouse Cheese
* Japan - Ramen
* Phillipines - Luchon (roasted pig
* Sri Lanka - Pittu (mixture of fresh rice meal, very lightly roasted and mixed with fresh grated coconut, then steamed in a bamboo mould
* Egypt - Ful wa Ta’meya (Fava Beans and Falafel)
*Panama - Bollos: corn dough wrapped in corn husk or plantain leaves and boiled. There are two main varieties: fresh corn bollos (bollos de maíz nuevo) and dry corn bollos. The dry corn type is sometimes flavored with butter, corn, or stuffed with beef, which is called bollo "preñado" (lit. "pregnant bollo").
* Canada - Donuts
*Poland - Pierogi (Dough filled with cheese, potatoes, onions, cabbage, mushrooms, meat)
*New York - Hot Dog
* Chicago - Cheese Pizza
* New Orleans - Jambalaya
* Hawaii - SPAM-
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Resources
International Culture, Products & Pricing
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The Big Mac Index - Purchasing Power & Currency
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Resources
Foreign Market Entry & Logistics
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Global Supply Chain
Certificates
Draft Project Due
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Resources
Foreign Market Entry & Logistics
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Resources
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Technology & Process Change
Most Important Inventions of the 21st Century
Bluetooth, Nintendo Wii, IPhone
IPod, BBC IPlayer, Amazon Kindle
Artificial Heart, Google Android
Firefox, Spotify, 4G, IPad
Skype, Nissan Leaf, IBM Watson AI
Facebook, Google Driverless Car
YouTube, Tinder
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Resources
Technology & Process Change
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Resources
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International Marketing
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"In every instance, we found that the best-run companies stay as close to their customers as humanly possible." Tom Peters
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International Marketing
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International Marketing
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Resources
Resources
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Bringing it All Together
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Sales Channels and Promotion
Comparative Advanyage
The 4 P's
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Product
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Place
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Price
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Promotion
Resources
Student Alumni Support
Market Segmentation
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